Standardize campaign names and UTMs with governance
Centralize your taxonomy, reduce errors, and keep campaigns consistent across channels. Ontyx generates naming and automated UTMs based on your rules.
Governance dashboard
Workspace Growth LATAM
Active campaigns
128
+12% this week
UTMs generated
2,430
+8% this month
Errors prevented
97%
consistent naming
Latest UTM
utm_source=meta&utm_medium=paid_social&utm_campaign=launch_promo_q1&utm_content=video_15s
Problems Ontyx solves
Marketing teams face daily challenges with campaign naming and organization.
Inconsistent naming
Each team builds campaigns differently, creating chaos in analysis and reporting.
Broken or duplicated UTMs
Manual variations in UTMs break tracking and hinder accurate attribution.
Lack of channel standards
Google Ads, Meta, LinkedIn... each channel with its own disorganized structure.
Inaccurate analysis
Fragmented and inconsistent data prevents reliable insights and decision-making.
See the real platform flow
From taxonomy setup to the final UTM, Ontyx keeps everything consistent and traceable. This flow shows how teams create campaigns without losing standards.
- Guided taxonomy setup
- Campaign creation with validation
- UTMs generated automatically
Guided flow with automatic validation
Q1 Campaign | Growth
Key fields
Channel
Meta Ads
Objective
Acquisition
Country
Brazil
Format
15s Video
Generated UTM
utm_source=meta&utm_medium=paid_social&utm_campaign=launch_promo_q1&utm_content=video_15s
Key Features
Everything you need to govern your marketing taxonomies efficiently.
Configurable taxonomy
Define your own dimensions, levels, and structure tailored to your business and media channels.
Hierarchical levels
Organize campaigns -> ad sets -> ads with clear, structured relationships.
Automatic UTMs
Automated generation of standardized UTMs from your configured taxonomy.
Full versioning
Change history with full audit trail for traceability and governance.
Secure multi-tenant
Each organization has an isolated environment with protected data and independent settings.
Google Sheets integration
Sync campaigns automatically to spreadsheets for easy sharing.
Access control
Granular roles and permissions for admins, members, and super admins.
Reusable templates
Create campaign templates to speed up creation and keep standards consistent.
How it works
Four simple steps to transform campaign governance.
Configure your structure
Define taxonomy levels, dimensions, and allowed values based on your operation.
Create structured campaigns
Use dynamic forms that adapt to your configuration to build standardized campaigns.
Generate taxonomies and UTMs
The system automatically generates consistent naming and ready-to-use UTMs.
Analyze with precision
Structured, consistent data enables reliable analysis and actionable insights.
Why Ontyx
Why marketing teams choose Ontyx to govern their taxonomies.
Complete multi-tenant
Full isolation between organizations. Each customer has its own environment, settings, and data.
✓ Security and privacy guaranteed
Total flexibility
Adapt taxonomy to your channels: Google Ads, Meta, LinkedIn, TikTok, and more.
✓ Customize levels and dimensions
Accurate analysis
Structured, consistent data eliminates errors and enables reliable analysis.
✓ Decisions based on real data
Efficient collaboration
Teams aligned with clear standards. Fast onboarding for new members.
✓ Productivity from day one
Time savings
Automated naming and UTMs save hours of repetitive manual work.
✓ Focus on what matters
Governance and audit
Full versioning, change history, and total control over updates.
✓ Full traceability
Simple, transparent pricing
The base subscription provides full platform access. Workspaces are billed per unit.
Platform subscription
Ontyx Base
R$ 399
per month
- Configurable taxonomy with levels and dimensions
- Automated naming and UTM generation
- Access control, audit, and versioning
- Google Sheets integration
Add-on
Workspace
R$ 99
per workspace / month
Ideal for separating teams, clients, or business units. Each workspace keeps its own taxonomy and settings.
Billing formula
R$ 399/month + R$ 99/month per workspace
Frequently asked questions
Get answers about the Ontyx platform.
Ontyx is a taxonomy governance platform for marketing. It standardizes campaign naming, automatically generates UTMs, and keeps consistency across channels and teams.
You define your own dimensions and allowed values (channel, objective, region, format, etc). The platform uses that structure to automatically generate naming conventions and UTMs, ensuring standardization.
A workspace is an isolated environment within the platform. Ideal for separating teams, clients, or business units. Each workspace has its own taxonomy, campaigns, and settings.
We're working on a trial plan. Contact suporte@ontyx.app to learn about special conditions for new customers.
Yes. The subscription is monthly and can be canceled at any time, with no penalties or lock-in.
The platform currently integrates with Google Sheets for data export. New integrations with Google Ads, Meta Ads, and other platforms are on the roadmap.
The platform uses full multi-tenant isolation, role-based access control, and is compliant with LGPD (Brazil's data protection law). Your data is isolated and protected in a secure environment.
Ready to transform
your campaigns?
Subscribe to the platform and standardize your marketing operation with governance and traceability. See the price and choose the number of workspaces.